need ya'lls help with deciding on a guitar

I've been wanting to get an electric for a few months now, and finally come to three options. fender player plus hss, player /player ii hss or yamaha pacifica six twelve. I tried them all in the store and couldn't really come to a decision, they all sound good but I'm not really sure if I have a favourite, they all feel nice and sound very good. there are some ways in which I prefer the yamaha but on the other hand there's something about looking at that fender headstock that I can't shake, and generally I really like those as well beyond the brand name. if anyone tried both and has some insights it would be huge help.