What’s up with morning “shed” videos?

What’s up with all these videos I keep seeing on IG and TikTok of women doing there morning “shed.” Like talking off their sleep bonnets, castor oil packs, mouth tape, frownies, chin tape, face masks etc??

Surely nobody actually sleeps like this and it’s just to get views / likes?

Besides doing skincare I’m curious if anyone here does anything special for sleeping?

I tried mouth tape but didn’t see much of a difference.